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1960 - 1964 Publications
- Let's Put the Human Element back in
Original title of this paper: "Social Science and the Professional Education of the Audio-visual Communication Specialist."
Article Title: Let's Put the Human Element back in
Author: George Gerbner
Journal Title: AV Communication Review
Volume: 8
Issue Date: 1960
Pages: 50 - 58
- Visual Communication Training: Philosophy and Principles
Published by National Project in Agricultural Communications, East Lansing, MI
Article Title: Visual Communication Training: Philosophy and Principles
Author: George Gerbner
Journal Title: Communication Training
Issue Date: 1960
Pages: 29 - 34
- Mass Communications and the Citizenship of Secondary School Youth
Title: The Adolescent Citizen
Author: Franklin Patterson
Chapter: Chapter Six Mass Communications and the Citizenship of Secondary School Youth
Chapter Author: George Gerbner
Pages: 179 - 205
Publisher: Glencoe, IL: The Free Press
Year of Publication: 1960
- The Interaction Model: Perception and Communication
Title: Research, Principles, and Practices in Visual Communication
Author: J. Stacy Adams, John Ball and Francis C. Byrnes
Chapter: 2. The Interaction Model: Perception and Communication
Chapter Author: George Gerbner
Pages: 4 - 15
Publisher: Washington, Dept. of Audio-Visual Instruction of the National Education Association
Year of Publication: 1960
- The Individual in a Mass Culture
Article Title: The Individual in a Mass Culture
Author: George Gerbner
Journal Title: Saturday Review
Issue Number: 25
Volume: 43
Issue Date: June 18, 1960
Pages: 11 to 13 - 36 to 37
- Regulation of Mental Illness Content in Motion Pictures and Television
Article Title: Regulation of Mental Illness Content in Motion Pictures and Television
Author: George Gerbner, Percy H. Tannenbaum
Journal Title: Gazette
Volume: 6
Issue Date: 1961
Pages: 365 - 385
- Psychology, Psychiatry and Mental Illness in the Mass Media: A Study of Trends, 1900-1959
Article Title: Psychology, Psychiatry and Mental Illness in the Mass Media: A Study of Trends, 1900-1959
Author: George Gerbner
Journal Title: Mental Hygiene
Volume: 45
Issue Date: January 1961
Pages: 89 - 93
- Psychology, Psychiatry, and Mental Illness in the Mass Media: A Study of Trends 1900-1959, draft, n.d.
Article Title: Psychology, Psychiatry, and Mental Illness in the Mass Media: A Study of Trends 1900-1959
Author: George Gerbner
Issue Date: n.d.
- Press Perspectives in World Communication: A Pilot Study
Article Title: Press Perspectives in World Communication: A Pilot Study
Author: George Gerbner
Journal Title: Journalism Quarterly
Issue Number: 3
Volume: 38
Issue Date: Summer 1961
Pages: 313 - 322
- Technology, Communication and Education: A Social Perspective
Title: Tomorrow's Teaching
Chapter: Technology, Communication and Education
Chapter Author: George Gerbner
Pages: 16 - 25
Publisher: Oklahoma City, OK: Frontiers of Science Foundation
Year of Publication: 1962
- Mass Media Censorship and the Portrayal of Mental Illness: Some Effects of Industry-Wide Controls in Motion Pictures and Television
Title: Studies of Innovation and of Communication to the Public
Author: Wilbur Schramm
Chapter: Mass Media Censorship and the Portrayal of Mental Illness: Some Effects of Industry-Wide Controls in Motion Pictures and Television
Chapter Author: George Gerbner and Percy H. Tannenbaum
Pages: 205 - 226
Publisher: Stanford, CA: Stanford University Press
Year of Publication: 1962
- Instructional Technology and the Press: A Case Study
Occasional Paper 4. A report prepared for the Technological Development Project of the National Education Association of the United States.
- Teacher vs. the Machine: The Headline Battle of Atlantic City
Article Title: Teacher vs. the Machine: The Headline Battle of Atlantic City
Author: George Gerbner
Journal Title: AV Communication Review
Volume: 11
Issue Date: 1963
Pages: 10 - 18
- A Theory of Communication and its Implications for Teaching
Reprinted from "The Nature of Teaching", a symposium published by the University of Wisconsin - Milwaukee School of Education, 1963.
Title: The Nature of Teaching
Chapter: A Theory of Communication and its Implications for Teaching
Chapter Author: George Gerbner
Pages: 1 - 15
Publisher: The University of Wisconsin - Milwaukee School of Education
Year of Publication: 1963
- Un modele de la communication
Article Title: Un modele de la communication
Author: George Gerbner
Journal Title: Etudes de radio-television
Volume: 1
Issue Date: 1963
Pages: 30 - 42
- Smaller Than Life: Teachers and Schools in the Mass Media
Article Title: Smaller Than Life: Teachers and Schools in the Mass Media
Author: George Gerbner
Journal Title: Phil Delta Kappan
Volume: 44
Issue Date: February 1963
Pages: 202 - 205
- Mass Communication and the Humanization of Homo Sapiens
Reprinted from the March 1963 AAUW Journal.
Article Title: Mass Communication and the Humanization of Homo Sapiens
Author: George Gerbner
Journal Title: AAUW Journal
Issue Date: March 1963
- 'MR. NOVAK' - Young Man to Watch
Article Title: 'MR. NOVAK' - Young Man to Watch
Author: George Gerbner
Journal Title: Phil Delta Kappan
Volume: 45
Issue Date: October 1963
Pages: 13 - 19
- The Role of Media in Communicating Results of Research
A Symposium on Identifying Techniques and Principles for Gaining Acceptance of Research Results of Use of Newer Media in Education.
Title: Media and Educational Innovation
Chapter: The Role of Media in Communicating Results of Research
Chapter Author: George Gerbner
Pages: 252 - 266
Year of Publication: 1963/1964
- On Content Analysis and Critical Research in Mass Communication
Title: People, Society, and Mass Communications
Author: Lewis Anthony Dexter and David Manning White
Chapter: On Content Analysis and Critical Research in Mass Communication
Chapter Author: George Gerbner
Pages: 476 - 500
Publisher: Glencoe, IL: The Free Press
Year of Publication: 1964
- A Communication Approach
Title: The Content and Pattern for the Professional Training of Audiovisual Communication Specialists
Author: California State College at Hayward
Chapter: Part II - E: A "Communication Approach"
Chapter Author: George Gerbner
Pages: 1 - 6
Publisher: U.S. Department of Health, Education, and Welfare
Year of Publication: February 1964
- Ideological Perspectives and Political Tendencies in News Reporting
Article Title: Ideological Perspectives and Political Tendencies in News Reporting
Author: George Gerbner
Journal Title: Journalism Quarterly
Volume: 41
Issue Date: Autumn 1964
Pages: 495 - 508, 516
- Education in Newspaper Advertisements
Reprinted article.
Article Title: Education in Newspaper Advertisements
Author: George Gerbner
Journal Title: School and Society
Issue Number: 2250
Volume: 92
Issue Date: November 28, 1964
Pages: 363 - 365
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