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Pechmann, Connie

 
  • Smoking in Movies and Antismoking Ads Before Movies
    December 1997 draft.
    Article Title: Smoking in Movies and Antismoking Ads Before Movies: Effects on Youth
    Author: Cornelia Pechmann and Chuan-Fong Shih

  • The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke
    Article Title: The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke
    Author: Cornelia Pechmann and S. Ratneshwar
    Journal Title: Journal of Consumer Research
    Volume: 21
    Issue Date: September 1994
    Pages: 236 - 251

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